Client:
Briggs & Stratton and Generac Dealer in Central Florida
Industry:
Briggs & Stratton and Generac Generator Dealer, Installer, and Maintenance Provider
Campaign Type:
Website Design & Development, Search Engine Optimization (SEO), Local SEO, Link Development
Objectives
Background & Execution
As a leading Briggs & Stratton and Generac Dealer, a client for three years recently underwent a comprehensive website redesign and enhancement of their full-service SEO strategy. The primary objective was to create a more bottom-of-funnel experience on their website, focusing on driving conversions, clicks, and leads.
The redesigned website, coupled with an intensified SEO approach, resulted in remarkable year-over-year metrics.
The product is a newly redesigned website, featuring a user-centric design optimized for bottom-of-funnel engagement. The website includes enhanced SEO strategies, improved navigation, and compelling calls-to-action to drive conversions and lead generation.
The core problem users were encountering was an outdated website that was not optimized for conversions and lead generation. The site had poor navigation, lacked clear calls to action, and did not effectively utilize SEO strategies to attract and retain users, resulting in low engagement and minimal conversions.
The goal was to redesign the website to enhance user experience and optimize it for bottom-of-funnel activities. By improving the SEO strategy, we aimed to increase visibility, drive more traffic, and boost user engagement and conversions.
Results:
An easy-to-navigate and modern website that allows them to quickly find information on Briggs & Stratton Generators, with improved mobile responsiveness and higher search engine visibility, of trust and engage with the service.
