Client:

GenerX | Locations in Flagler, Lakeland, Naples, Ocala, Oldsmar, Port. St. Lucie, Punta Gorda & Sarasota

Industry:

Generac Generator Dealer, Installer, and Maintenance Provider

Campaign Type:

Full-Service SEO (SEO, Local SEO & Link Development) & Google Ads

Objectives

  • Localized & Targeted SEO for Increased Leads and SERP Positioning

  • Management of a multi-thousand dollar Google Ads Account

  • Call-to-Action (CTA) Placement
  • Google Business Profile (GBP) Optimization
  • Testimonials and Trust Signals
  • Create Engaging & Informative Content

Background & Execution

This case study examines the strategic partnership between Power Generation Nation (PGN) and GenerX Generators, a leading Generac generator dealer in Florida. GenerX, operating across eight key locations (including Flagler, Oldsmar, and Port St. Lucie), required a robust and highly localized SEO and digital marketing solution. The objective was to drive meaningful traffic and generate qualified leads for each location, catering to various audiences, such as residential clients, commercial facilities, and assisted living centers.

To fulfill this goal, PGN implemented a comprehensive local SEO strategy tailored to boost GenerX’s presence in search engines and enhance conversions at each location. In addition to local SEO, PGN rolled out a full-service SEO package that included tailored website enhancements for each target demographic. This approach was complemented by a substantial Google Ads budget explicitly structured for lead generation, with custom-built campaigns to create high-value leads for GenerX’s expansive service area.

GenerX has transitioned its digital marketing in-house with Canter Power Systems. Nonetheless, this case study celebrates PGN’s impactful efforts in driving digital growth and customer engagement for GenerX, showcasing the strategic steps and insights that made this project successful.

Results:

GenerX Generators faced a significant challenge: optimizing their digital presence to capture high-quality leads across multiple Floridian locations while competing with other generator dealers and service providers. 

The primary goal was to increase visibility, leads, and conversions for GenerX Generators across all eight locations by implementing a cohesive and targeted SEO and digital marketing strategy.

All metrics below are based on a comparative overview of January – November 2024 vs. 2023:

  • ~220 Keyword Positioning Increase

  • 40% Increase in Sessions, 58% increase in Page Views & 41% Increase in Totalt Users 

  • 49% Increase in Organic Clicks
  • 103% Increase in Organic Impressions
  • 65% Increase in Google Ads Clicks
  • Lowered the Cost Per Click in Google Ads by 39%
  • Lowered the Cost Per Click in Google Ads by 39%
  • 153% Increase in Local SEO Clicks & Calls Combined for all 8 Locations
Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

Are You Ready to Take Your Generac Generator Dealership to These Heights?!