When people think about Google Ads, the first thing that often comes to mind is how expensive they are. It’s no secret that many business owners, especially generator dealers, are hesitant to invest in Google Ads because of the fear that they won’t see a return on their investment (ROI). However, this is one of the biggest myths in digital marketing.
The truth is Google Ads are one of the most effective ways to quickly generate leads and increase website traffic, especially for businesses that sell, install, and service home generators. With the right strategy, even a small budget can yield significant results in a short amount of time. In fact, at Power Generation Nation (PGN), we recently spoke with a Generac Dealer who asked, “Should I be running Google Ads?” Our answer was a resounding yes!
This blog post explores why Google Ads are worth the investment for generator businesses and how you can leverage them to dominate your local market.
Who Is Power Generation Nation (PGN)?
At Power Generation Nation (PGN), we are the leading digital marketing agency for generator dealers. Our expertise lies in helping businesses like yours take control of their local market through strategic Google Ads and a complete Digital Marketing Strategy. Whether you’re focused on Generac installations, Briggs & Stratton maintenance, or KOHLER generator repairs, we know exactly how to drive leads and boost your revenue.
If you’re ready to make the most of your marketing budget, give us a ring for a FREE Paid Media Review Session. We’ll discuss your current marketing strategy and show you how we can help your business grow through Google Ads and other proven tactics.
Using three key factors: Objective, Ad Type, and Keywords, let’s break down why Google Ads for generator businesses are worth the money. When implemented correctly, these three components can turn Google Ads into a lead-generating machine for your generator business.
1. The Objective: Driving Website Traffic
The primary goal of most Google Ads campaigns for generator dealers is to increase website traffic. The more traffic your website gets, the higher the chances of turning visitors into customers. With Google Ads, you can ensure that the people clicking on your ads are actively searching for your services, whether home generator installation, emergency generator repairs, or maintenance packages.
Action Plan:
How PGN does it:
At PGN, we drive high-quality, targeted traffic to your website. We know getting clicks isn’t enough — those clicks need to convert into genuine leads. That’s why we don’t just run ads to any page; we ensure every ad directs traffic to optimized landing pages designed to convert.
For example, if someone clicks on an ad for Generac installation, they’ll land on a page detailing your installation process, benefits, and a clear call to action encouraging them to contact you or request a quote.
Our team continuously monitors and optimizes your ads to ensure they drive traffic that results in inquiries and sales. We use tracking tools like Google Analytics to measure visitor behavior, making adjustments in real-time to boost performance. Whether your goal is more service requests for generator repairs or new leads for home generator installations, we have the tools and experience to get you there.
2. The Ad Type: Search Ads (with a Look at Performance Max)
The most effective type of Google Ad for generator dealers is typically a Search Ad. These ads appear when potential customers type in specific queries, such as “generator installation in [city]” or “emergency generator repair.” With Search Ads, you can directly target users ready to take action.
There’s also a newer ad format called Performance Max, which uses machine learning to run across multiple Google platforms (YouTube, Gmail, Display, etc.). While Performance Max campaigns can be highly effective, they require a larger budget and more time to generate a solid return on investment (ROI).
Action Plan:
How PGN does it:
At PGN, we craft highly targeted Search Ads for generator businesses. When a potential customer searches for something like “KOHLER generator installation near me” or “Briggs & Stratton generator maintenance,” we aim to have your business appear at the top of those search results.
We focus on writing compelling ad copy that grabs attention and motivates action, ensuring your ads stand out.
We also know when and how to scale to more advanced strategies like Performance Max.
While Performance Max campaigns can yield powerful results, we recommend them for clients with larger ad budgets and long-term growth goals. But PGN ensures we only implement Performance Max once your Search Ads are fully optimized and delivering strong ROI, allowing for strategic, measured expansion.
3. Keywords: Home Generator Installation, Generator Repair, Generator Maintenance, Etc.
Choosing the right keywords is critical to the success of your Google Ads campaign. The goal is to target broad match keywords that relate to your services but also capture a wide audience. Keywords like “Home Generator Installation,” “Generator Repair,” and “Generator Maintenance” are effective starting points.
Broad match keywords allow your ads to appear for a wide range of related searches, increasing your chances of capturing leads from users who may not type in the exact keyword but are still looking for your services. However, it’s important to monitor these keywords to avoid irrelevant clicks that may drain your budget.
Action Plan:
How PGN does it:
At PGN, we invest significant time into keyword research to ensure your Google Ads campaigns target the most relevant and profitable search terms. For generator businesses, targeting a mix of broad-match keywords (which capture a wide range of searches) and more specific terms that focus on user intent is essential. For example, terms like “home generator installation” or “Generac generator repair” are broad enough to capture a wide audience, but they also clearly reflect your business’s services.
We also monitor the performance of these keywords on an ongoing basis. If specific terms aren’t delivering quality leads, we’ll adjust the bidding strategy or add negative keywords to prevent irrelevant clicks from draining your budget.
Our team optimizes your keyword strategy to ensure your ads appear in front of users who are most likely to convert into paying customers.
Get Your Free Digital Marketing Assessment Today
When the future of your business is at stake, there’s no time to delay. The time to take action is now, and the team at Power Generation Nation is looking forward to hearing from you, and telling you more about how your business can succeed with our help.
Take the first step by filling out the form on this page, and you can schedule a free, no-obligation consultation to discuss your needs in a digital marketing strategy for your business.
Why Let PGN Manage Your Google Ads?
Running Google Ads can be an experiment, and if you’re not careful, it can be costly. While it’s tempting to dive in and manage your ads, the truth is that Google Ads require expertise and ongoing monitoring. Without the right strategy, you might spend more than necessary or fail to reach your target audience effectively.
That’s why it’s always best to let pros manage your campaign. Power Generation Nation (PGN) has years of experience managing Google Ads for generator businesses like yours.
We’ve tested, optimized, and refined our approach, so we already have a solid game plan with proven results. We know how to make your Generac, Briggs & Stratton, or KOHLER business rank at the top and drive the leads you need.
Ready to Run Google Ads That Work? Contact PGN for a Free Review Session
By now, you’ve seen the value of Google Ads for your generator business. From driving website traffic to using targeted keywords and ad types, Google Ads are one of the fastest ways to generate leads and grow your business. But to do it right, you need a solid strategy in place.
At Power Generation Nation (PGN), we specialize in helping generator dealers maximize their marketing budget and drive more leads. Call us today or schedule a FREE Google Ads Review Session, and we’ll put the perfect Digital Marketing Strategy in play for your business.
