Digital marketing is the driving force behind the success of generator dealers. From installation to maintenance to repairs — and across various brands and locations — reaching your target audience can feel like an uphill battle. 

Oh, and don’t forget: you’re not the only one trying to capture their attention. 

Traditional methods like billboards and radio ads have their place, but their reach is limited. Digital marketing, on the other hand, is limitless. With the right agency by your side, they can take your generator business to new heights, making your Generac, Briggs & Stratton, KOHLER, and other services a household name within your market.

SEO services for generator dealers by PGN, improving Google rankings and driving leads

PGN: The Leading Digital Marketing Agency for Generator Dealers

At PGN, we have one mission: to help generator dealers dominate their market and increase leads through digital marketing. We understand your business’s unique challenges, from educating potential customers about the importance of generators to promoting your specific installation and repair services.

Our team uses a combination of SEO, Local SEO, Google Ads, social media marketing, and website design to ensure your generator business is visible online and growing. Whether you’re a Generac dealer offering turnkey installations or an independent electrician specializing in maintenance and repairs, our digital marketing solutions are designed to make your services the go-to choice in your area.

PGN’s Digital Marketing Strategy for Generator Dealers

Our approach to digital marketing for generator dealers is comprehensive, targeting every aspect of your online presence. Here’s a breakdown of our key tactics to generate leads for your generator installation, maintenance, and repair services.

Search Engine Optimization (SEO)

What is SEO for Generator Dealers?

SEO is the foundation of digital marketing. It helps your website rank higher in search engine results when potential customers search for services like “Generac generator installation” or “Briggs & Stratton maintenance near me.”

How we do SEO for Generator Dealers:

  • We conduct keyword research to target the most relevant terms, ensuring your website ranks for searches related to generator installations, repairs, and maintenance.
  • We optimize your website’s content, technical structure, and performance to improve its usability and visibility in search engines.
  • We create SEO-focused service pages for different brands and types of services to ensure your site captures traffic for each offering.

Why SEO for Generator Dealers Matters

When your website ranks higher on Google, more potential customers will see your business first, leading to increased traffic and more qualified leads. SEO helps make sure that when people search for generators in your area, your company is at the top of the list.

Content Marketing

What is Content Marketing for Generator Dealers?

Content marketing is all about creating valuable, informative content that educates potential customers and drives them to your services. For generator dealers, this could mean blog posts, guides, and service pages that explain your products, services, and expertise.

How we do Content Marketing for Generator Dealers:

  • We develop blog posts on topics like generator maintenance tips, how to choose the right generator, and the benefits of standby generators.
  • We create informative guides and service pages tailored to generator brands such as Generac, KOHLER, and Briggs & Stratton.
  • We use content to build trust with your audience, positioning your business as an expert in the generator industry.

Why Content Marketing for Generator Dealers Matters

The more helpful content you provide, the more your audience will trust your expertise. Content marketing boosts your SEO and helps turn visitors into paying customers by educating them on the value of your services.

Local SEO

What is Local SEO for Generator Dealers?

Local SEO focuses on optimizing your online presence for local searches, ensuring that your generator services appear in results for customers in your specific geographic area.

How we do Local SEO for Generator Dealers

  • We optimize your Google Business Profile to ensure your business appears in local searches. Your profile should include reviews, service offerings, and photos.
  • To capture local traffic, we target local keywords like “generator repair near me” or “Generac installation in [city].”
  • We help you generate positive customer reviews, which boost your local credibility and ranking.

Why Local SEO for Generator Dealers Matters

Local SEO ensures that when someone in your area searches for generator installation or maintenance, your business appears in the Local Map Pack, driving more local leads and helping you outperform competitors in your region.

Local SEO services for electricians by PGN, optimizing Google Business Profiles, generating local citations
Seth Skversky, Director of Search
For a FREE, no-obligation consultation
Book a Meeting with Seth

Website Design and Development

What’s a Website for a Generator Business?

A well-designed website is the digital storefront of your business. It’s where potential customers learn about your services, request quotes, and decide whether to choose you over a competitor.

How we do a Website for a Generator Business

  • We design custom, responsive websites optimized for mobile devices and desktops.
  • We ensure that your website is SEO-friendly and has clear calls to action (CTAs) that drive visitors to contact you or request service quotes.
  • We incorporate brand-specific landing pages for each generator brand you offer, ensuring that each service is represented clearly and effectively.

Why a Website for a Generator Business Matters

A professional website establishes credibility and encourages potential customers to trust your business. A well-optimized website can convert visitors into leads and drive more service inquiries.

Google Ads (Paid Media Campaigns)

What are Google Ads for a Generator Dealer?

Google Ads (PPC) is a paid advertising strategy that places your business at the top of Google search results, driving immediate traffic to your website.

How we do Google Ads for a Generator Dealer

  • We create targeted PPC campaigns for generator installation, repair, and maintenance services.
  • We ensure your ads appear when potential customers search for terms like “Generac installation near me” or “KOHLER generator maintenance.”
  • We design custom landing pages for each ad campaign, increasing the likelihood of converting clicks into leads.

Why Google Ads for Your Generator Dealer Matters

Google Ads is one of the quickest ways to generate leads and increase visibility. By placing your business at the top of search results, you capture traffic and leads without waiting for organic SEO to take full effect.

Social Media Marketing (Organic and Advertising)

What is Social Media Marketing for Your Generator Business?

Social media marketing allows you to reach potential customers on platforms like Facebook and Instagram by sharing content, running ads, and building relationships with your audience.

How we do Social Media Marketing for Your Generator Business

  • We create engaging organic content that highlights your generator installation projects, customer testimonials, and service updates.
  • We run paid social media ads targeting homeowners and businesses in your area who may need generator services.
  • We monitor and engage with your followers to build relationships and strengthen your brand’s online presence.

Why Social Media Marketing for Your Generator Business Matters

Social media marketing is a cost-effective way to build brand awareness and generate leads. By engaging with your audience and running targeted ads, you can expand your reach and attract more potential customers.

Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

Generator Dealers, Watt You Waiting For? Call PGN Today

Ready to Power Up Your Generator Business?

Contact PGN for a Free Review Session

At PGN, we have the expertise to help your generator dealership dominate your market. From SEO to Google Ads and website design, we’ll craft a digital marketing strategy that aligns with your business goals and helps you attract more leads.

Call us today or schedule a FREE Review Session to see how we can drive more leads and grow your Generac, Briggs & Stratton, KOHLER, or other generator services business.