Prime Generators, a trusted Generac Authorized Dealer serving the Dallas–Fort Worth (DFW) area, just flipped the switch on their brand-new WordPress website—developed and deployed by the SEO and content marketing experts at Power Generator Nation (PGN). Built on the robust and flexible Avada WordPress theme, the new site is more than just a facelift—it’s a strategic, lead-driven platform designed to increase visibility, generate qualified leads, and grow market share in one of the most competitive service markets in Texas.

From Outdated to Outstanding: Muller Electrical Services Unveils a New, Lead-Driven Website

Out with the Old, In with the Optimized

Before partnering with PGN, Prime Generators had a website that had seen better days. The old site was outdated, overloaded with stale content, and lacked key features like compelling calls-to-action, optimized local service area targeting, and clear promotion of their generator and electrical services. Simply put, the website wasn’t doing the business justice—or driving the volume of leads their growing team needed.

PGN got to work by first consulting closely with the team at Prime Generators to understand their goals, local service area, branding, and product expertise. The goal? Build a digital foundation that fully reflects their Generac-specific generator services, electrical capabilities, and community-driven brand voice.

What’s New? Everything—And Built to Generate Leads

The new website isn’t just beautiful—it’s built for performance. From homepage to service pages, every pixel was designed with SEO and lead conversion in mind. PGN wrote, designed, and optimized dedicated pages for generator installation, maintenance, repair, and electrical services, ensuring local visibility for the keywords that matter most.

New Website Features Include:

  • SEO-Optimized Local Service Pages: Targeting the entire DFW market and surrounding areas within a 40-mile radius.
  • High-Converting CTAs: Strategically placed to drive more quote requests, contact form submissions, and calls.
  • Mobile-Responsive Design: Built on the Avada theme for lightning-fast performance and smooth mobile navigation.
  • Brand-Integrated Aesthetics: From color palettes to font choices, every detail aligns with Prime Generators’ established branding and logo.

Strategic Local SEO for Generac Generator Services

In addition to building the new site, PGN launched a powerful Local SEO campaign tailored to Prime Generators’ core services and geographic market. With keyword-specific optimization for search phrases like “Generac generator installation in DFW” and “standby generator repair near me,” the campaign focuses on positioning Prime Generators as the #1 choice in a highly competitive market.

Local SEO Highlights:

  • Optimized Google Business Profile and citations across major directories.
  • Keyword-rich service area pages for suburbs and neighborhoods around DFW.
  • Schema markup, internal linking, and technical SEO enhancements.
  • Content structured for both AI Overviews and traditional search placement.
Local SEO campaign focused on capturing leads

Positioned for Growth as a Generac Authorized Dealer

With this new platform, Prime Generators is set to rank higher on Google, convert more visitors into leads, and grow their reputation as one of the top Generac dealers in Texas. Whether it’s hurricane preparedness or power outage season, Prime Generators is now in the perfect position to capture a larger share of the DFW generator market.

Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

Ready to Boost Your Digital Presence?!

Want the Same Results? Work with Power Generator Nation Today

If you’re a generator installer, electrical contractor, or Generac Authorized Dealer with a website that’s outdated, underperforming, or invisible in your local market—Power Generator Nation is here to help. We specialize in SEO, website design, and lead generation campaigns built exclusively for the power generation industry.

Call us today, complete our intake form, and find out how we can transform your online presence into a lead-generation powerhouse.

Let’s build something powerful—together.

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