Social Media Marketing for Generator Dealers & Electricians
Social Media Marketing is more than just posting updates — it’s about showcasing your work, building your brand, and engaging with potential customers in a way that feels personal and approachable.
Platforms like Facebook and Instagram provide an incredible opportunity for generator dealers and electricians to visually highlight your projects, promote services, and leverage SEO and Content Marketing on your website.
With the right social media strategy, you can connect directly with homeowners and businesses looking for your services, generating leads without the high costs associated with traditional advertising.
Today’s consumer – the visual aspect of what you do is just as important as defining and advertising your services. People want to see what you’ve accomplished, whether a generator installation or a complex electrical project, and social media provides the perfect platform for that.
What Is Social Media Marketing?
Social Media Marketing uses platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn to promote your business, build relationships, and drive leads. It’s an integral part of digital marketing, allowing you to connect with potential customers on a personal level while promoting your services.
Here’s what social media can do for generator dealers and electricians:
Organic Social Media Marketing
What it is:
Organic social media marketing refers to building a presence on social media without paid advertising. This involves creating valuable content, engaging with your audience, and building long-term relationships.
How it helps:
Social Media Advertising
What it is:
Social media advertising involves using paid ads on platforms like Facebook & Instagram to promote generator installs or electrical services to a targeted market. It’s a quick way to generate leads and increase sales.
How it helps:
PGN’s Social Media Marketing Channels for Generator Dealers and Electricians
At PGN, we use various social media platforms to connect your business with your ideal customers. Each platform offers unique opportunities to engage with your audience, and we tailor our strategies to ensure the best results for generator dealers and electricians.
Facebook offers powerful tools for both organic social engagement and targeted paid advertising — perfect for building brand awareness and reaching local consumers ready to hire.
- Organic Posts: Share before-and-after photos of generator installations, educational videos, or customer testimonials.
- Facebook Ads: We create targeted ads that reach homeowners and businesses looking for generator installation or electrical services in your area.
With billions of users, Facebook helps you market to local consumers, driving thousands more in revenue through brand awareness and lead-focused content that converts.
Instagram is a visual-first platform, ideal for showcasing your projects and creating instant engagement with image-driven content.
- Project Showcase: Post high-quality images and videos of generator installations or electrical wiring projects delivered to your target audience.
- Instagram Stories: Use stories to share behind-the-scenes looks at your work or highlight customer success stories.
- Attract Customers: We create content to effectively promote your brand identity, location(s), and services to reach potential customers.
Visual content sells — and Instagram helps you build trust while generating leads by showing customers the real results of your work, exactly how they want to see it.
Ready to Amplify Your Social Media Presence?
Contact PGN for a Free Social Media Review Session
If you’re ready to take social media marketing to the next level, PGN is here to help. From creating engaging organic content to running highly targeted ad campaigns, we’ll help you maximize the potential of social media for your generator or electrical business.
Don’t let your competitors steal the spotlight — call us today or schedule a FREE Social Media Review Session to see how we can drive leads, build your brand, and grow your business.
Brands We Proudly Serve
Clients That Have Benefitted From Our Social Media Marketing
