Imagine this: A homeowner’s power goes out during a storm, and they realize they need a reliable backup generator. Where do they start their search? They pull out their phone and type something like “generator dealer near me” or “Generac generator installation” into Google. If your dealership isn’t at the top of the results, guess what? They’re calling your competitor instead.
Or think about this: A small business owner is tired of losing money during power outages and wants to invest in a commercial generator. How do they find the right dealer? By scrolling through Google reviews, visiting websites, or clicking on ads that promise installation and maintenance services. Is your dealership part of that decision-making process? If not, you’re leaving potential revenue on the table.
The reality is simple: Your online presence matters more than ever in today’s digital-first world. If your dealership relies solely on word-of-mouth referrals, you’re missing out on a huge pool of customers actively searching for generator services online. Marketing isn’t a luxury anymore—it’s a necessity.
But where do you start?
The answer lies in working with a digital marketing partner who understands your industry and knows how to deliver results.
Power Generation Nation:
Your Partner in Digital Marketing Success
At Power Generation Nation (PGN), we know what it takes to help generator dealers succeed in a competitive market. As the nation’s leading digital marketing agency for generator dealers, we specialize in creating custom, affordable marketing solutions designed to grow your business. Whether you’re looking to sell more Generac, KOHLER, Cummins, or Briggs & Stratton generators, we build strategies tailored to:
And we do it all at a price that makes sense for your business. At PGN, we don’t believe in cookie-cutter marketing plans—we believe in creating affordable, targeted campaigns that help your dealership grow. This blog explores the top reasons generator dealers need marketing and the strategies that can take your dealership to the next level.
This image was sourced in use by Generac and American City Business Journals
1. Wider Reach & Visibility
Your customers search for generator installation, repair, and maintenance services online. Without a strong online presence, they won’t find backup power source they need. Marketing expands your reach, making it easy for customers to discover your business through Google, social media, and paid ads.
How to Get There:
How PGN Helps:
At PGN, we create lead-driven content and run targeted social media campaigns to ensure your dealership is visible to the right audience at the right time.
2. Targeted Marketing
Not every customer is the same. Some may need a standby generator installation, while others might be looking for generator service. Marketing allows you to target specific groups of people based on their needs, location, and behavior so your efforts reach the most qualified leads.
How to Get There:
How PGN Helps:
We manage Google Ads campaigns and craft engaging, targeted content to attract and convert your audience.
3. Build Brand Authority
In a competitive market, your dealership needs to stand out as a trusted authority. Marketing positions your business as the go-to power source for generator installation, maintenance, and repair services.
How to Get There:
How PGN Helps:
We develop high-quality content and design custom websites that elevate your brand and position you as an industry leader.
4. Better Customer Engagement
Customers want to work with businesses they trust, and marketing helps you build that connection beyond backup generators. By engaging with customers online, you can answer their questions, showcase your expertise, and create a strong, lasting relationship.
How to Get There:
How PGN Helps:
PGN manages your social media presence and integrates customer reviews into your marketing strategy to improve engagement and build trust.
5. Real-Time Analytics
One of the biggest advantages of digital marketing is the ability to track your performance in real-time. Analytics allow you to see what’s working and what’s not so you can make data-driven decisions to improve your strategy.
How to Get There:
How PGN Helps:
PGN manages your social media presence and integrates customer reviews into your marketing strategy to improve engagement and build trust.
6. Competitive Advantage
If your competitors are investing in digital marketing and you’re not, you’re already at a disadvantage. Marketing gives you the tools to stay ahead, attract more customers, and dominate your market.
How to Get There:
How PGN Helps:
At PGN, we implement turn-key digital marketing solutions that give your dealership the competitive edge it needs to thrive.
PGN Offers the Perfect Marketing Solution for Generator Dealers
At Power Generation Nation, we specialize in helping generator dealers grow your business through tailored digital marketing strategies. Our services include:
Ready to Transform Your Generator Dealership?
By now, you’ve seen why marketing is essential for generator dealers. From improving your visibility to increasing customer engagement and driving more leads, digital marketing is the key to growing your business. But you don’t have to do it alone.
At PGN, we work exclusively with generator dealers like you, offering the expertise and tools to create a winning marketing strategy. Whether you sell Generac, Briggs & Stratton, KOHLER, or Cummins generators, we’re here to help you dominate your market.
Call us today or schedule a FREE Review Session, and let’s craft the perfect digital marketing strategy for your business.
